Liberty and Sun offer support to NWHL ahead of single site season

Wubble meets #NDubble

Sorry K’Andre Miller, I will now be vying to have my fan face cutout in the orange hoodie section!

The Connecticut Sun and New York Liberty announced today they will purchase fan faces to place in the crowd for the NWHL season in Lake Placid that begins later this month.

Briann January and Sabrina Ionescu among the WNBA players who will be “watching” the NWHL drop the puck in Lake Placid later this month

“The Liberty wholeheartedly believe in women supporting women,” said New York Liberty CEO Keia Clarke in the release.

“As the NWHL begins its historic bubble season in New York, we will be proudly rooting for the league’s success, the Whale, Riveters and all of the teams.”

Keia Clarke, New York Liberty CEO

WNBA players Sabrina Ionescu, Layshia Clarendon, Jazmine Jones, Jocelyn Willoughby and Amanda Zahui B. will represent the New York Liberty at the historic Herb Brooks Arena.

They will be joined by Briann January, Kaila Charles, DeWanna Bonner, and Jonquel Jones of the Connecticut Sun. “On behalf of our entire organization, we are thrilled to support the Connecticut Whale and the NWHL as they drop the puck on the upcoming bubble season,” said Amber Cox, Vice President of Sports at Mohegan

“We wish them nothing but the best of luck. There is nothing we love to see more than a professional women’s sports league like the NWHL succeed and grow. I encourage our Sun and (National Lacrosse League) New England Black Wolves fans to support these incredible women by tuning in, buying merchandise and purchasing tickets for a future season in their respective home arenas.”

Amber Cox, VP of Sports at Mohegan Sun

As many know, I LOVE A STRONG CROSSOVER! I have long believed women’s leagues should support one another.

New Whale general manager Amy Scheer agrees, “With only four percent of sports media coverage dedicated to women’s sports, it’s essential that women’s sports leagues stand up for each other,” she added. The statistic comes from the University of Minnesota’s Tucker Center for Research on Girls & Women in Sport.

“In the NWHL, we take every opportunity we can to promote coverage of our fellow women’s leagues, and what the Sun, Liberty and WNBA players are doing to support our season in Lake Placid is another amazing
example of athletes amplifying our space in sports and media.”

Amy Scheer, Connecticut Whale GM

This isn’t the first time we’ve seen the WNBA and NWHL partner. The NWHLPA and WNBPA partnered to make the 2020 NWHL Draft very special for the rookie class. Canadian Olympian Natalie Achonwa announced on of the Toronto Six draft selection. Toronto is the newest NWHL expansion team and the first Canadian team in the league founded by Dani Rylan in 2015.

Additionally, NWHL players attended the 2019 WNBA Playoffs at Mohegan Sun. I was able to capture a golden moment with newly married (at the time) Anya and Madison Packer.

Earlier this week, the New York Rangers announced they will have 25 cutouts at all Whale & Riveters games in Lake Placid or the #NDubble.

Overall, more strong crossovers is just what women’s sports needs more of! Having male athletes support from afar is one thing, but women’s leagues should capitalize on the crossover that already exists among their fan bases and tap into the known loyalty that exists with in women’s sports communities.

If you too want to sit with the cool kids, head to and purchase your fan face by January 15th.

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