Discover becomes Official Credit Card of the NWHL
Today Discover Financial Services (NYSE: DFS) and the National Women’s Hockey League announced a partnership that includes Discover becoming the Official Credit Card of the NWHL. This is the largest sponsorship deal in league history to date.
“The partnership between Discover and the National Women’s Hockey League is an important moment in our league’s history,” said NWHL Commissioner Tyler Tumminia in the press release. “This will be a collaboration to push for progress and we look forward to working with our new partner as the NWHL continues to grow.”
Hockey reporter Marisa Ingemi first hinted at the announcement on January 15 and committed NWHL fan Eric kindly suggested the partnership last February. Good work by the not evil twin.
Discover has had on-ice advertising in the lavendar neutral zone since the puck dropped on the NWHL’s regular season January 23 at the 1980 Rink-Herb Brooks Arena in Lake Placid, New York. The NWHL announced the brand is also the presenting sponsor of the Isobel Cup on NBC Sports Network, the first time a professional women’s hockey league will be broadcast on a major U.S. cable channel.
The Isobel Cup Semifinals (Feb. 4) and Isobel Cup Final (Feb. 5) will be broadcast live by NBC Sports on NBCSN and on Twitch internationally.
Speaking of Twitch, the sponsorship was facilitated by the NWHL and Twitch with an apple from Discover’s agency, Spark Foundry.
“We appreciate working with our streaming partners, such as the NWHL, to build mission-driven initiatives that enable brands like Discover to not only connect with consumers, but also pursue projects that align with their corporate values,” said Lou Garate, Global Head of Sponsorship Sales at Twitch.
“Discover supports hockey at all levels, and this partnership helps promote women’s professional hockey in the drive for wage parity in sports. We’re looking forward to more brands following their lead
in supporting this important cause.”
The NWHL plans to resume the 2021 season tomorrow. On Thursday, multiple positive COVID tests postponed the January 28th slate and caused the Metropolitan Riveters to withdraw from competition.